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Customer personalization is one of the most effective marketing methods to use, but requires considerable time and effort to manage. Fortunately, Salesforce has the perfect platform to help you create personalized customer engagement. Today, we’d like to go over the Salesforce Marketing Cloud. Why choose the Salesforce Marketing Cloud? The Salesforce Marketing Cloud is a CRM platform that allows you to manage your customers’ journeys. You can use the Marketing Cloud to drive engagement, create campaigns, build personalized web content,...

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