What makes Salesforce an incredible CRM tool?

Salesforce is your customer success platform which is exclusively designed to help you in selling, servicing, marketing, analyzing and connecting with your potential customers. Although at age 20 is younger than Oracle, SAP, Microsoft and some other players offering CRM Players. But for the last thirteen years, Salesforce has been named a Leader in the Gartner Magic Quadrant for Sales Force Automation. As per Gartner, Salesforce has been regarded as the foundational technology that streamlines the organization’s core sales processes. In a nutshell, Salesforce has successfully re-envisioned Customer Relationship Management for the last 20 years. With its uninterrupted focus on innovation to meet the ultimate objective of customer growth and productivity boost, Salesforce has positioned the highest for the ability to execute and furthest for completeness of vision.

The company has gained recognition for its Customer Relationship Management (CRM) which is composed of the following:

Sales Cloud

Sales Cloud is a part of CRM (Customer Relationship Management) that Salesforce offers. It manages contact information and integrates social media with real-time customer collaboration. Sales Cloud is proficient in Sales, Marketing and customer support in both B2B and B2C Contexts. This tool is responsible for tracking customer information and interactions all in one premise, automate complex business processes, nurtures leads and keeps a close eye on the effectiveness of marketing campaigns. Contact Management and Opportunity Management are some features of Sales Cloud that helps you in growing your sales, find new customers, and close deals faster than ever.

Marketing Cloud

Marketing Cloud is the unified marketing platform to engage new consumers and personalize their experience across everything. With Salesforce Marketing Cloud, you can seamlessly personalize email marketing at scale, engage with mobile messaging, and connect social media to marketing. Marketing Cloud is responsible for managing ad campaigns with customer acquisition and delivering personalized web content. Integrate Marketing Cloud to know the customer, engage across the entire journey, personalize with intelligence, and analyze the impact. In a nutshell, Marketing Cloud manages both B2B and B2C WITH Journey Builder, Email Studio, Audience Studio, Mobile Studio, Social Studio, Advertising Studio, Datoroma, Interaction Studio, Data Studio, and Pardot.

Service Cloud

Salesforce Service Cloud is a service platform designed for customer service and support. By using a call center-like case tracking feature and social networking plug-in that takes customer service beyond the typical call center. Features like communities, live agents, Snap-ins, LiveMessage Field Service Lightning and Social Customer Service are responsible for call center management and employee engagement. This tool helps in making smarter service decisions and reimagine the customer portal. As a result, you can expand the modern service experience that every customer seeks.

Community Cloud

Salesforce Community Cloud facilitates communication among employees, partners, and customers. The community Cloud builds communities for various needs and provides platforms to build deeper customer relationships by enabling customers to communicate with each other, allowing partners to drive sales and helping employees to drive productivity with the help of online collaboration.

With Salesforce Community Cloud, you can build communities to fit your needs, provide stellar customer service, accelerate sales channels, and drive employee productivity. Try Lightning blot which is a faster way to build communities as well as portals.

Analytics Cloud

Analytics Cloud is a business intelligence platform by Salesforce that helps organizations to get instant answers and start making data-driven. This tool is responsible for connecting Sales and Service Cloud data right from any device and analyzes data for deriving better insights. Analytics Cloud can be utilized for every function inclusive of Sales, marketing, service, HR and IT.

Use the power of predictive modeling and predictive analytics to draw each customer’s preferences. Infer customer preferences, predict the right content and deliver one-to-one predictive content across an email with Analytics Cloud.


Being a platform as a service (PaaS), allows admins and developers to build websites and applications with Apex that seamlessly integrates with the application. This product is designed to simplify the development as well as the deployment of cloud-based applications. The product is basically owned by which has gradually developed itself to be a personalized hub collaboration across the globe.


A Salesforce real-time collaboration application that allows users to work together, talk to each other and share information. This is one of the best applications that empower employees to share knowledge, drive productivity, accelerate innovation and take action. Use Chatter to help all the employees to progress together by sharing expertise, files, and data across the company.


Heroku is a Platform as a service (Paas) that allows customers and partners to develop applications. Built on Amazon Web Services infrastructure, Heroku is a cloud application that provides an efficient place for web app developers to deploy applications. Heroku solves one of the three biggest problems that enterprises most likely face for instance connected data, speed to market and ongoing operations.

The Verdict

Consolidating these tools, the platform helps in improving productivity by organizing contacts, opportunities, leads as well as partners. Looking for a Salesforce Consulting Company? Kloudrac is a one-stop-solution that offers top-notch Salesforce Implementation Services. Comprising of more than 100+ dynamic, experienced and certified Salesforce developers who have a vast experience in leading technology platforms as well as vast industry experience. Allow Kloudrac to offer the best Salesforce solutions by incorporating a disciplined approach, technical experience as well as knowledge.

Similar Posts